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November

19

Cogent continues to take on the global market with launch of Cogent Brasil

Just two months after Cogent Breeding's acquisition of Foundation Genetics in Canada, the company has once again shown its strength within the international marketplace with the launch of Cogent Brasil.

Located in Parana State in southern Brasil and boasting one of highest cow populations in the world with 20 million cows, Cogent Brasil (formally known as Genervations Brasil), was previously the exclusive distributor for Genervations product lines.

The company owned and operated by husband and wife team, Giani and Adelaide Zan, has eleven years experience providing genetics throughout Brazil via a well known, established network. Following the new exclusive agreement, Cogent Brasil will now fully market Cogent and Foundation Genetics products throughout the country.

"The launch of Cogent Brasil is major stepping stone for us by providing expansion into new territories as well as allowing investment in one of the world's most important domestic markets," says Stuart Boothman, Cogent's International Operations Manager.

"Based on our combined strength, scale and technology, we will be better positioned to address our global clients' growing demands for the very best in genetics and breeding.  I am very much looking forward to working with the team in Brasil and we are delighted to welcome them into the Cogent family."



Pictured above: Giani and Adelaide Zan